The Voice of The
Modern Black Diaspora

Let’s work

Bridging the Culture.
Shaping new Narratives.

PanaGenius is the leading digital publisher for Black-Americans with foreign-born roots. We connect, inform, amplify, and empower a new generation of audiences who embody the rich cultural diversity and experiences of today’s global Black community.

 

Brands can no longer afford to overlook the dynamic and high-value Black-foreign born consumer segment. As drivers of growth within the African-American population, their influence is expanding rapidly. PanaGenius is poised to unlock significant value for brands, by helping them connect in an authentic and culturally relevant way.

Sandra Babu-Boateng Co-Founder - PanaGenius

It was powerful to see so many Black professionals across different industries. You had folks from tech, finance, law, healthcare…never before have I been to a conference like BlackStars! The synergy was amazing, talk about opportunities for client development, networking, partnerships- it was amazing!

Sandra Babu-Boateng Co-Founder - PanaGenius

Our Audience

We speak to a young, educated, savvy, and culturally-engaged audience between the ages of 18 and 55.

Why They Matter

  • Rapid Growth: Foreign-born Blacks and their descendants will account for nearly 65% of the growth of the African-American population by 2060.
  • High Educational Attainment: They are one of the most educated groups in the country, with over 50% having a bachelor’s or advanced degree.
  • HHI: Our audience have a median HHI of $107,000, nearly 30,000 more than the national average.

Our Brands

Our flagship brand offering insightful coverage of black news, culture, history, business and lifestyle.

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Offers readers information, tools, and resources for life and career success, with a focus on business, tech, entrepreneurship, and leadership.

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Our entertainment platform providing coverage of global black music, arts, film, sports, and culture.

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Our Ad Network bringing the full scale of the Afro-Diaspora audience to brands across a variety of trusted platforms.

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OUR SOLUTIONS

  • Digital Advertising: We distribute creative assets across our digital ecosystem, which includes banner ads, pre-roll video, newsletter, and social.
  • Events & Audience Activation: We offer a suite of meaningful live events, from conferences to concerns and virtual gatherings that inspire authentic engagement and foster brand loyalty.
  • Media: We seamlessly integrate your brand into dynamic video programming, including shows, interviews, and podcasts.

Our Partners

Past & Present

Leading brands trust us because we consistently deliver measurable results and drive real business outcomes.